Lawton Booklet

Lawton Printing wanted an educational booklet to inform their current clients that they should consider print marketing to be at least as environmentally friendly as digital marketing.

Lawton felt that it would create interest if the booklet used tabs to create a layered look. Seeing that the proposed size of the tabs was too small for effective titles, I decided to use the tabs to feature textures that tell the story of trees becoming paper. This story, often categorized as tree slaughter, takes on new meaning as the booklet dispels myths about the effect of paper use on forests.
Back to Top